Profound is an AI search and marketing-agent platform. GrowthAtlas is an SEO and organic-growth platform that includes a sampled AI-visibility prompt panel.
Last reviewed: · Prices checked: · Written by: GrowthAtlas
Disclosure: This comparison is published by GrowthAtlas, one of the products compared. GrowthAtlas is not affiliated with Profound.
Key differences between GrowthAtlas and Profound.
| Feature | GrowthAtlas | Profound |
|---|---|---|
| Pricing | Starter $39/mo · Growth $99/mo · Agency $249/mo · Enterprise custom; yearly billing saves about 17% | Trial: free · Enterprise: custom. Profound also mentions a self-serve Agency Growth plan; see tryprofound.com/pricing for its price. |
| AI visibility included from | Growth, $99/mo (not on Starter) | Free trial (50 prompts daily for 7 days); ongoing daily tracking on Enterprise |
| Prompts tracked | Growth: 25 prompts / 750 checks a month · Agency: 90 prompts / 3,000 checks a month · Enterprise: custom | Trial: 50 prompts daily for 7 days (recommended set, not editable) · Enterprise: custom, editable |
| AI engines | Perplexity Sonar (Growth, Agency, Enterprise); OpenAI Responses + web search (Agency, Enterprise) | Trial: ChatGPT, Gemini, Google AI Overviews · Enterprise: up to 9, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search |
| Check frequency | Sampled prompt panel (one check = one prompt × one engine × one run) | Daily (Enterprise) |
| AI traffic tracking | AI referral sessions from connected Google Analytics (chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai) | Agent Analytics: AI-sourced traffic via integrations including Akamai, AWS, Cloudflare, Fastly, Google Analytics, Netlify, Vercel and WordPress |
| Prompt volume data | Not offered | Prompt Volumes (5 searches on Trial; custom on Enterprise) |
| Content creation | AI ideas, SEO briefs, full drafts, 0–100 SEO score (14 criteria), internal link suggestions | AI Marketer agents (credit-based) for research, writing and reporting |
| Publishing | Connector API v1 (Growth and up); WordPress plugin and Laravel package (Agency and Enterprise); Autopilot (daily, weekly or monthly; auto, threshold or draft-only) | Not listed on the pricing page |
| Competitor monitoring | Competitor sitemap monitoring (8 change types), topic gaps, SWOT and battlecards | Competitor presence in AI answers |
| Other | Pulse uptime and DNS monitoring; Social Hub for Instagram (Growth, Agency); MCP server for Cursor and Claude Desktop | ChatGPT Shopping, API and CSV/JSON exports (Enterprise); unlimited seats |
| Security / compliance listed | Not listed on /ai-info | SSO/SAML + SOC 2 (Enterprise) |
"Not listed" means it does not appear on the page we checked. It does not mean the provider cannot offer it.
Sources: tryprofound.com/pricing (checked 7 October 2026) · GrowthAtlas pricing · GrowthAtlas AI info
To be fair, here's what Profound does well.
Engine coverage: up to 9 answer engines on Enterprise, including Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Claude.
Daily tracking at scale: prompts run daily, with custom, editable prompt sets on Enterprise.
Demand data: Prompt Volumes show what users ask AI answer engines.
Enterprise requirements: SSO/SAML, SOC 2, an API and CSV/JSON exports on Enterprise.
Free trial: 50 recommended prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews.
Three areas where GrowthAtlas delivers more value.
AI visibility is included from $99/month (Growth, 25 prompts on Perplexity Sonar) and $249/month (Agency, 90 prompts on Perplexity Sonar and OpenAI web search). Profound lists its Enterprise plan as custom pricing.
Competitor sitemap monitoring and topic gaps feed briefs, drafts, an SEO score and internal links, which then publish through Connector API v1, or the WordPress plugin and Laravel package on Agency, in one workflow.
Pulse uptime and DNS monitoring, Instagram publishing with Social Hub (Growth and Agency) and an MCP server for AI agents are part of the platform.
Both tools report how a brand shows up in AI answers, but they are built for different buyers.
A quick guide by team type.
What the same small prompt set looks like on each tool.
We compared published prices, prompt limits, AI engines, check frequency, traffic tracking, content and publishing features, and compliance features. Profound facts come from tryprofound.com/pricing, checked on 7 October 2026; GrowthAtlas facts come from our own plans and the GrowthAtlas pricing and AI info pages. We did not test Profound's Enterprise product. Features and prices change, so check each site. We review this page at least every 90 days.
Transparent pricing. No hidden fees.
GrowthAtlas
Growth
GrowthAtlas
Agency
Profound pricing: see their site
Starter also available at $39/mo. View full pricing →
Competitor intelligence, AI content, publishing and AI visibility in one platform.